SVSP Association was established in 2006, to represent the shared interests of issuers of structured products.
It promotes the image of structured products and thus, that of the Swiss Financial Center as a whole.
The active members of SVSP account for 95% of Switzerland’s structured products market.
The main goal for this Association was to develop a more mobile friendly environment, while also being more
engaging for self directed investors and institutional investors as a whole.
Before & After
NMC was sought out by SVSP (Zurich) to redesign a comprehensive Association website design and development project, to better position the Association for the new digital age.
NMC began the process of stakeholder-interviews to key-in on messaging and web content structure and navigation across the Association´s various offering. ( Product finder / Tutorials / Publications etc…) The project included deep analysis within the financial community and around structured products.
In addition to brand structure and hierarchy, the project also included a unique multi-layered navigational structure to help both first time user and established PRO users, find and access the investment strategies and professionals quickly and easily.