LB Swiss Investments
Branding, Content Strategy, Typo3 (cms) development, iOS / Android mobile app., Information Architecture, UX & Prototyping, Responsive Design, Private Dashboard, Animation
NMC was sought out by a growing Swiss investment firm, LB Swiss, to facilitate a complete repositioning of its digital footprint. Although the parent company already carried a set form of branding guidelines, LB Swiss Investment wanted to stand out more as well as brand. The assignment included the development of a strategic and creative platform to identify the best possible scalable positioning for the firm as it expanded. It also included the concept and design of a complete brand identity system, messaging, suite of identity materials, website, dashboards, native mobil apps, and advertising videos, and a strategic media included the use of social media.
NMC began a process of stakeholder interviews to key in on messaging and web content structure across the different investment disciplines at lbs swiss. The project included deep analysis within the investment approaches across energy, real estate, credit and other specialty disciplines relative to a very broad mix of competitive alternative investment managers. With a 30+ year track record, manages over $25 billion in a multi-disciplinary approach targeting narrowly focused market niches— a key differentiator to their strategy and overarching story.
In addition to brand structure and hierarchy, the large-scale alternative asset web design and development project also included a unique multi-layered navigational structure to help users find and access the investment strategies and professionals quickly and easily. NMC suggested a flexible and scalable sites-within-a-site structure for LB Swiss investment, allowing users to find and access content more easily, while still showcasing the power and depth of the management firm as a whole.
The website launched in June 2017 featuring an entirely new structure, visual identity, imagery and materials. The site includes multiple layers, deep content, private investor access, fully customizable dashboard, video and a focused messaging strategy to better convey the firm’s deep competitive advantages. NMC Capital’s new website offers the firm’s investors and partners a single point of access into the depth and breadth of one the foremost alternative investment managers.
Swiss Structured Products Association
Content Strategy, UX & Prototyping, Responsive Website Design, coding
Swiss Structured Products Association was established in 2006 to represent issuers of various structured products. Being a non-commercial member organization, SVSP represents its members’ shared interests and the Swiss Financial center as whole.
The SVSP´s mandate was to completely rethink and redesign its digital presence in order to attract not only institutional issuers, but to engage and educate a new class of Self Directed Investors. NMC´s job was to developed several innovative methodologies in 3 languages that would intertwine both groups. A comprehensive rebrand involving new websites, branding and identity materials, messaging and copywriting, presentation and marketing materials, content marketing, conference marketing, advertising, social media and ongoing marketing support.
Developing a brand identity for SVSP involved a comprehensive overview of the firm’s strengths and personality. NMC began extensive stakeholder interviews to key in on messaging and web content structure across the site. This approach highlighted the story of how SVSP delivered an institutional-quality investment platform and tools to retail audiences and advisors alike.
NMC brought a unique forward-looking approach to the world of Structured Products. The rollout and ongoing support better communicated the SVSP methodologies across retail, advisor and institutional audiences. The fully responsive website features an entirely new structure, visual identity, imagery and materials. Support materials include association presentations and investment fact sheets, custom email communications, and identity materials. The website is organized into multiple layers and offers deep content, private investor access, fully customizable page-building, video integration and a focused messaging strategy to better convey the association´s significant competitive advantages.
Branding, Product Strategy, Architecture, UX & Prototyping, Responsive Website Design, On-site development, Animation, Hybrid Mobile App
True innovation brings about great opportunity. Sentifi is a Swiss-based big-data startup delivering financial market insights based on crowd and artificial intelligence to investment opportunities and risks. This was a very comprehensive project that encompassed web, mobile, mobile app, network dashboard and multiple product integration designs. Work also included the development of a strategic and creative platform to identify the best possible positioning. Our challenge was to translate a sophisticated investment platform into a clear, compelling brand story, combining visuals and messaging to bring the innovative thinking to life.
Sentifi require a multilevel design approach that could encompass various vertical such as web, search, dashboards, and mobile. Properly designing these verticals in a holistic way required significant market research that included stakeholder interviews and multiple levels of A/B testing. By honing in on its key characteristics, we slowly landed on the most appropriate layout, navigation, color schemes, and typeface possible.
NMC created something unique and sophisticated that could highlight the startup´s core values, communicating their most important traits which are vital for a startup. A focused messaging strategy worked to better convey the startups deep competitive nature in the fintech field. In 2016 Sentifi became Swiss Fintech startup of the year.
Branding, Content Strategy, UX & Prototyping, Responsive Website Design
Established in 2004, Payoff.ch is a leading Swiss-based web investment portal. Payoff required a completely new branding and architectural approach. There were many verticals to look out for, but one specifically important was its´ad banners positioning – one of Payoff´s primary source of income. Side, top and tile banners were constricting heavily with our modern mobile-first design. In this project, we were challenged to translate a sophisticated investment methodology into a clear, compelling brand story, combining visuals and messaging to bring innovative thinking to life.
NMC conducted an extensive survey of various stakeholder in order to define it´s new messaging, and visual identity. This helped uncover Payoff´s core identity and dive deeper into the attributes and consistency across their client base. Performing extensive due diligence and analysis, we worked to uncover key differentiating factors in both the client experience and the products and services it offered.
NMC developed an identity that would emphasize Payoff´s ability to dynamically adjust to changing market conditions. NMC used unique graphical elements, colors and custom compositions to thread the story. The messaging and design reflected the personality and youthfulness behind the company. We used an edgier look and vibrant colors to stand out and demand attention. All together this allow Payoff to adapt to the chaotic nature of the markets, underscoring their new dynamic layout. Since it relaunch, Payoff has been able to effectively define its role as an innovator in the marketplace.
Mora Wealth Management
Branding, Content Strategy, Pitch design, UX & Prototyping, Responsive Website Design, Backend Training
Mora Wealth Management is a Zurich-based firm with office locations in Florida, Andorra and Montevideo. Mora approached NMA to better leverage its´ history and strengths in offering investment solutions to both private and institutional investors. NMC needed to take the opportunity to help present its investment solutions with a more creative approach and to communicate its competitive advantages to global investors.
NMC kicked off the process with a series of stakeholder interviews in order to create an overarching strategy. We focused on how we could convey Mora´s stability, expertise and wide perspective design and content. We crafted a modern and bold design in the process. With a 20+ year track record, Mora offered an untarnished compliance history with loyal and experienced investment team. NMC´s work included a multi-site installation that helped accommodate various languages and parse through various location with different sets of acknowledgments.
NMC developed a comprehensive brand strategy and designed all investment marketing materials including fact sheets, identity materials, and a presentation deck. In contrast to competitors’ complex materials, Mora´s website and fund information materials emphasized clean and sleek design, delivered in a highly readable format. A focused messaging strategy worked to better convey the firm’s deep competitive advantages. The back-end dashboard offers customizable presentation editing, responsive design, scalable JS graphics that provide visual variety and improved the user experience for both the client and its visitors. The new website gave clients and prospects alike a single point of access, while reducing back office delays and compliance challenges.
Lion Value Partners
Branding, Content Strategy, Animation, Information Architecture, UX & Prototyping, Responsive Website Design, Backend Training
Lions Value Partners is a new Investment firm based out of Zurich Switzerland. Finance firms are increasingly intersecting with technology and Lion´s wanted to address that need at its core.
This project included brand identity, website with engagement tools and animation presentations. The branding process began with significant market and competitive research. This process revealed that a strong quantitative analysis and access to prime marketplace products were the key drivers to focus on. Using these core differentiators, we developed a brand story that delivered a fresh scalable platform.
The layout delivered a sense of luxury with slight metallic tones and the typography was chosen for its beauty and precision. Lion’s imagery cemented the concept of a refined, meticulously crafted and beautifully engineered product, and the new logo reflected the firm’s given name. NMC provided Lions with the narrative to better connect with both retail and institutional clients.
Branding, web development, UX & Prototyping, Backend Training
The Global Assets´ group is a high level and experienced real estate group. They connect Chinese buyers to international realty. Its primary focus – Asia – required that we reshape the brand architecture to be more user friendly and open. This included the development of a comprehensive messaging strategy. Also included in the brand strategy project execution was the design of a new logo, a full suite of identity materials.
We began focusing on a wide range of competitors and audiences. Searching for the essence that distinguished the firm across multiple market verticals.
We designed the site that addressed the goals defined in the planning phase of the project. By creating an exciting new look and feel for the website, we addressed the brand trust issues that the previous site was experiencing, elevating its brand to a more sophisticated, and professional level. The rebranding was a critical component of the project, and we spent more time in the creative phase of the project to make sure we got exactly the look we were going for.
web design, logo, branding, UX
This venture seeding firm, contacted NMC to help them target and pinpoint a new brand, message and visual identity.
The firm has a strong track record of successful investment management, including a steady appearance on Lion´s Den by Carsten Maschmeyer.
Creating a brand identity involved a comprehensive overview of the firm’s strengths and personality, as well as uncovering what differentiated its strategy and investment philosophy.
The disruptive nature of Seed & Speed demanded a bold, impactful identity to help the firm stand out in the start up landscape. The website needed to communicate the benefits of their
dynamic strategy, showing how they create opportunity for entrepreneurs through its new investment approach.
Using active imagery and impactful messaging, colors and styling, the new brand identity helped Seed & Speed immediately and better reach and connect with an entrepreneur base.
AIM Capital AG
Branding, Custom WordPress, UX & Prototyping, Responsive Website Design, Backend Training
With a roster of high net worth clients, AIM felt it was time for their brand and materials to match their sophisticated investment approach. AIM approached NMC to perform a comprehensive rebrand encompassing new messaging, logo, identity, website, and marketing materials.
The rebranding process began by initiating significant market research including client interviews. NMC wanted to define the brand through a simple visual identity strategy. By focusing on the characteristics their clients held most valuable, NMC´s landed on the most appropriate imagery, color schemes, a new logo and typeface possible, giving AIM not only a resonant and authentic brand platform, but a unique one.
NMC creating something sophisticated to match AIM´s approach and core values. With the help of NMC, AIM defined their role in the marketplace and is well positioned for future growth and continued expansion.
Animation, character design, editing, script narration
A 3 minute animation video that explains how a factor certificates (warrants) works. Our client requested a creative narrative to help simplify what is normally perceived as a bit complex.
The piece consists of two clever Chefs that use ordinary kitchen utensils and grocery products to convey how the investment vehicle works. Carefully narrated voice over combined with various graphical comparisons, help guide the viewer through the sequence.
Animation has become more affordable and more in demand than ever. Its a great sales and prospecting tool for your company to have. NMC develops every aspect of the animation process. Our animation team can create engaging content to help you communicate your message, in a fun and unique way.
Jim Rogers Markets
Spec project | Web Design | Video Animation | Branding
“Jim´s Exclusive Investment Hub” – NMC built a spec project that included a brand strategy that would reshaped the digital presence of businessman, investor, traveler, financial commentator and author Jim Rogers. Services included a custom video platform that delivered a weekly live streams to a closed community of global investors. The target platform had to resonated with financial advisors,
CPAs, business back offices and wealth managers. Support materials include a presentation deck and investment fact sheets, custom email communications, identity materials, social media strategy and support, and a comprehensive white paper rollout The project is organized into multiple layers and offers deep content, private investor access, video integration and a focused messaging strategy.
Brand Positioning, design and UX & Prototyping
As is a popular Bloomberg news anchor, Betty required a website that could promote and support her various books, biography, blogs, and audiobooks.
In addition to branding and web design a unique navigational structure to help users find and access content was established. NMC suggested a flexible and scalable sites-within-a-site structure that allowed users to find and access each episode more easily.
The was launched with a new structure, visual identity, imagery and materials. The new web design better resonates with followers which now can better view, share and comment on exclusive business advice interviews with some of the biggest names in business to help you solve management and leadership challenges.
When a Client selects your finance firm to manage their assets, that’s a major life decision. The effort you invest in your own digital presence helps build trust with a prospective client. Whether it’s attracting new clients, recruiting new financial advisors or uncovering a new investment opportunity, strong marketing assets help your firm nurture leads to a committed relationship. many financial firms find little value in a credible website design, even though most prospects view your firm’s website before they ever meet you in person. An outdated website could hurt your financial firm. Your brand assets should strengthen your sales efforts, not detract from them.
NMC´s approach is to avoid the usual complexity that users encounter, and instead encourage financial services to rethink the ordinary customer journey by designing user friendly and very self explanatory interfaces. The experience should be as holistic framework as possible no mater what device they choose to use. Our methodology is based on three complementary approaches: With deep expertise in B2B and B2C strategy, branding, PR, thought leadership, content development, digital and social media, crisis communication, analyst relations and analytics, we are poised to help our clients identify the right opportunities to engage and connect.
Financial services must solve user problems and deliver ultimate benefit based on a design thinking and a deep understanding of a customer experience. People buy with their eyes. Web applications which look as stunning as they are functional make customers remember the brand, come back to it repeatedly and show it to friends.
NMC will work with you to carefully understand your strategic goals and objectives. From there, we’ll define the target audiences, communications challenges and opportunities and map out a clear strategy for success. By applying unrivalled expertise and deep industry knowledge, our consultants develop creative and compelling plans designed to yield measurable results.
As with all clients, Design strongly advises financial firms to implement a responsive web design sooner rather than later. As more and more people turn to mobile devices to access financial resources and information, you want your firm’s FULL website to display optimally on tablets and smartphones. A responsive web design will ensure your financial firm is positioned as forward thinking.
We work side-by-side with the client, to think through the concept and product’s business strategy: the market conditions, the competitors, and the needs of the end user.
To make our products stand out, we craft logical, simple interactions and pay close attention even to tiniest details. The experts at our digital design agency specialize in:
design lab engages users with enjoyable and inspiring, cutting edge dashboard UI/UX design; we believe users don’t need more boring junk.
Strategy & Consulting move everything we do forward. But sometimes, we first take a step back. When needed, digital and brand strategy engagements write a playbook to mad game.
we provide our clients with the counsel they need to navigate and succeed in every situation—from profile-raising in a crowded market to crisis management. We have steered some of the largest companies in the world through nuanced situations. We have transformed start-up companies into well-known brands.
At the outset, our senior consultants will work with you to carefully understand your strategic goals and objectives. From there, we’ll define the target audiences, communications challenges and opportunities and map out a clear strategy for success. By applying unrivalled expertise and deep industry knowledge, our consultants develop creative and compelling plans designed to yield measurable results.
The web has become a critical marketing tool in the arsenal of every finance & investment business. Clients and prospects alike are using your site for multiple reasons; ranging from learning about your products & services, discovering your values and who you are, access online forms & marketing collaterals, retrieving statements etc. Every one of these visitors is evaluating the time you have invested in your online presence, as this is a symbol of how much care you´ll extend to your relationship with them.
Your site needs to be accessible from a variety of different devices such as tablets, smartphones, and large monitors of course; but various channels like social media, search engines and listing directories should also be considered. If your website doesn’t support the new lifestyle, it will negatively affect how clients perceive, and ultimately interact with, your business. If the site loads slowly, or has a stagnant layout that is awkward to navigate, you may end up delivering a frustrating experience instead of the pleasant one your clients deserve.
NMC aims to understand both your goals and your clients’ expectations, and to merge them in the most integrous way possible. We also consider how your online assets factor into your digital footprint. NMC has in-depth experience establishing financial firms — local to global — in the marketplace. We work with financial clients to determine the most effective mix of marketing tactics—be it a website design, brand strategy, mobile app, content marketing, etc. that resonates with your target audience and nurtures new opportunities.
Let NMC pave the way to a solid digital foundation for your company.
Mora Wealth Management
Jaime Moreno | Chief Operating Officer
AIM capital AG
Benjamin Albers | Chief Operating Officer
+41 79 422 1243 [Switzerland]
310 272 9213 [California]
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